Oh Baby Boxes offers a curated gift box for expecting moms. But there are certain scenarios where a custom gift box may be especially sweet, like: Like any other gift, curated gift boxes don’t necessarily need an occasion. Occasions you can opt for a custom gift box When you think about the vertical your business falls under, you’ll want to make sure that your gift box is aligned with your vision and branding. Or another external theme like a color or idea.This makes room for cleverly crafted concepts, like a wellness box filled with wine or chocolate that matches the season of the year.An example could be hot chocolate mix with marshmallows that are peppermint flavoured for the holidays. The occasion it’s meant to be gifted for, like holiday season-inspired products.An example of this would be a gift box of loose-leaf teas that comes paired with tea sachets. This is often seen in food, beauty, skincare, and wellness. Usage, such as grouping products that are meant to be used together.This may not necessarily be different components in the gift box, but also components in an individual product–like a particular roast or grind size of coffee beans for gifts dedicated to coffee lovers.Īpart from that, a curated gift box will contain items that follow a theme. On other occasions, the gift giver or receiver can opt to customize the box with the options that are available. Different types of curated gift boxes for subscriptionsįor the most part, these kinds of gift boxes contain items that are pre-selected by the merchant. Being able to draw value from your existing customers and giving them the opportunity to gift the experiences they love, to somebody else, is another way to market your brand and products to new audiences. This is especially important as changes like inflation and the reduction of data availability make seeing a return on ad spend increasingly difficult. Furthermore, when you offer the gift box on a subscription basis, it turns the potential one-time client into a repeat customer. These gift boxes have several benefits all around-for the gift giver it can be a way to invest in relationships with friends in a personal way, and for the recipient, it can be a way to try something new.įor the merchant, it reduces the potential barriers to converting new clients, by allowing them to share their experiences with people that may not have been looking, while widening their brand’s reach. There is a ton of flexibility when it comes to curating a gift box.Ī curated gift box is a gift box with a carefully selected assortment of products that normally follows a theme.You can capitalize on the novelty of a curated gift box by offering them as a giftable subscription, to adopt potential new subscribers and widen your reach.A curated gift box can create a unique gifting experience that has benefits for the giver, recipient, and the merchant.
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